If you’ve trained dogs using conventionally accepted dog obedience training methods in the past, you may have enjoyed reasonable success. This might spur you to ask, “Why change?” If you could feel confident that choker collars, shock collars, tethering, verbal reprimand, and physical punishment aren’t necessary for success, would you consider changing your view? 
Conventional training methods that employ the use of force or pain can easily result in undesirable dog behaviors, like aggression, cowering, or fear of humans. Additionally, if punishment is misplaced, dog training efforts can be sabotaged.
Consider this: Few people hand-write letters anymore. Typed correspondence is easier to read, quicker to generate, and delivers the same results. Likewise, fewer people use snail mail than in the past. Email and electronic payments are faster, easier, and less costly. This same principle applies to modern clicker training. The same, or better, results are realized, in a dog obedience training method that is less complicated and easier to implement than traditional methods.
Clicker training is based on the way dogs learn best – with love and support. It’s less expensive than other dog obedience training methods because you don’t have to buy fancy implements – only a clicker, treats, and a leash. And best of all, it’s a simple win-win arrangement. Clicker dog training is easy for trainers, and easy on dogs. Who can argue with that?
